Saturday, February 28, 2009

#1 brand experience award for low-cost carrier goes to Jetstar Asia

While I’m at the Asia-Pacific sales meeting in Cebu, I’m still seeing regional brand news. Here’s an item from today’s Philippines Star newspaper.


Jetstar Asia has been named “Best Brand Experience for Low-cost Carrier” in the biennial Asia Travel and Tourism Creative Awards given by Ad Asia Magazine.

Jetstar is Australia's and Singapore's low-fares airline for Australia and the Asia-Pacific.

“Our aim is to provide consistent low fares to Australian, New Zealand and Asian leisure travelers,” says the CEO Chong Phit Lian. “We started flying in 2004 offering customers a simple and fresh travel experience. Our bold and distinctive brand is indicative of the fresh and vibrant approach toward low cost travel in the region.”

Read the full article at

http://www.philstar.com/Article.aspx?articleId=443776&publicationSubCategoryId=454

1 comment:

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