Age of disruption
“You can’t do big things if you are content with doing things a little better than others.”
Brand attic
Timelines of products, campaigns, artifacts
Pedigree = Dogma “we’re for dogs”
Girl Scouts = Juliette, founder 1912
Where you look shapes what you see
- Build-A -Bear
- Pepsico
- Container store
“Zero-Gravity Thinkers”
The job of change agent is not just to surface high-minded ideas. It is to summon a sense of urgency inside and outside of organization, then turn urgency into action.
“Crumple it up”
Humana identified practices to stop
“Chief Purposologist”
Be the most of something
You can be unique and not narrow
Thinking harder – caring more
Engage emotionally to satisfy
Blank-sheet-of-paper mindset
Someone who can tap people and processes in org
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